Joost Fromberg

Joost Fromberg

Data Driven Optimisation Lead, Online Dialogue

Due to the measurability of apps, websites and the rise of API unlocked databases, online truly enables us to study consumer behavior and how it can be influenced. In a real-life setting with huge numbers of consumers that are not even aware of our studies, we're learning rapidly what companies need to do to influence consumer behavior and especially buying behavior.

Joost will explain how your brain works and what drives your behavior.

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